KORTRIJK, Belgium – May 17, 2022 – Cinionic, the world’s leading provider of laser cinema solutions, announces the first Cinionic Giant Screen (CGS) powered by site in Germany, with the debut of Ultimate. powered by CGS in Cineplex Muenster. The theater’s upgrade to its legacy Ultimate brand promises a bigger, brighter, premium experience for moviegoers.
The elevated Cineplex Ultimate. powered by CGS boasts next-generation dual-laser projection by Cinionic, a giant screen, and an eye-catching entryway that connects to the theater’s dynamic lightshow, pulling audiences in from the moment they enter the theater.
Cineplex Muenster CEOs, Ansgar and Anselm Esch, have long been trailblazers in cinema. The team were among the leaders in the transition to digital cinema in Germany seeking to deliver the best experience for their audiences.
“Cinema has a rich history in Muenster,” says Anselm Esch, CEO, Cineplex. “We take pride in honoring that legacy with a focus on innovation, offering moviegoers something they can’t find anywhere else. With the debut of Ultimate. Powered by CGS, premium cinema at Cineplex is bigger and brighter than ever before.”
The new Ultimate. powered by CGS joins more than 420 CGS-powered premium screens around the world. The comprehensive powered by CGS solution is designed around the exhibitor, covering everything needed to deliver a premium cinema on giant screens, throughout the customer journey.
“Premium cinema is accelerating globally,” says Wim Buyens, CEO, Cinionic. “The box office continues to show that moviegoers are seeking out elevated and differentiated experiences that they can’t get at home. We’re proud to work with Cineplex Muenster, known for being at the forefront cinema advancements. Together we’re elevating premium cinema with the power of CGS.”
With 68 member locations, The Cineplex Group is the largest exhibitor in Germany, leading in ticket sales and screens. In addition to the Muenster location, the Esch family operates 3 additional theaters in Germany: two in Paderborn and an art house in Muenster. The Ultimate. powered by CGS at Cineplex Muenster is expected to open Summer 2022.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
Cineplex is a union of economically independent, family-owned cinema companies that cooperate strategically in the important fields of the exhibition business but are locally managed and deeply rooted in their respective markets. In 2016, the group became the German market leader in number of admissions, cinema sites and screens. Cineplex Münster opened in 2000 and is run by the Esch family which has a 90-year tradition of operating cinemas in the city. It has since been the flagship of the Cineplex group with the highest number of yearly admissions and the ambition to provide technical and programmatic excellence.