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Who we are

Welcome to Cinionic 
Welcome to wow

These days, it’s no longer just about technology, it’s about experiences with “WOW”. We are your dedicated team of cinema and technology experts from around the globe. Deliver more with Cinionic – a Barco company.

Just like you, we know cinema. Based on Barco’s strong heritage and leadership in the cinema industry, we bring you the solutions you’re looking for in the post-VPF era.

We exist to make your life easier. Our goal is to provide peace of mind and take your moviegoer experience to a whole new level.

From your lobby to auditoriums, our innovative solutions enable you to WOW audiences with complete in-theater entertainment. Experiences of the best possible quality, time and time again. Experiences that will keep them coming back for more.

You need technology and services that guarantee an uninterrupted, high-quality show at all times. Our reliable solutions and enhanced services have got you covered, now and into the future.

We make all of this affordable through flexible use of capital. Together we look at the financing option that best fits your needs, whether it’s paying as you go, leasing, or investing in equipment.

Are you ready to experience just what we mean by Experiences. Delivered.?

Our management team

Wim Buyens

Chief Executive Officer

Paul Hermans

Chief Financial Officer

Serge Plasch

Chief Commercial Officer

Carl Rijsbrack

Chief Marketing Officer

Ignace Rombout

Chief Operating Officer

Our sales team

Select a region to meet your local team. You can reach out to any of our global colleagues using the contact form. We’re looking forward to hearing from you.

Serge Plasch

Chief Commercial Officer

Ivan Cannau

Executive Vice President, LATAM

Rodrigo Cruz

Vice President, Sales Mexico

Oliver Pasch

Vice President, Sales & Business Development

Krzysztof Rene

Vice President, Sales EMEA

Kevin Sohn

Vice President, Sales APAC

Markus Baumann

Sales Director DACH

Casey Collins

Vice President of Sales, NA

Joe Demeo

Director of Sales, NA

Ricardo Ferrari

Director of Sales, LATAM

Gisele Freitas

Sales Manager, Brazil

Yuki Fonteyne

Sales Manager, Benelux/Nordics

Matt Garelik

Vice President, Business Development & Studio Relations

Marc Geldhof

Director, Sales & Business Development, Middle East and Africa

Madhusudan K J

Country Manager, India

Craig Manser

Managing Director Australia

Pedro Monsanto

Sales Manager, France & South Europe

Zeljko Popovic

Director, Sales & Business Development, Central, South-East Europe & Turkey

Eddie Tan

General Manager, South East Asia

Masao Sasano

Sales Manager, Japan

Sam Jeon

Sales Manager, Korea

Hironori Kato

Sales Director Japan

Ricardo Bollier

Sales Director, NA

Contact us

Send us an email or check our office locations to see where you can find us.


11080 White Rock Road, Suite 100
Rancho Cordova, CA 95670
United States

support line:
+1 866 469 80 36

Mexico City

Av. Javier Barros Sierra 49, Office 05-157,
Santa Fe, Zedec Sta Fé,
Álvaro Obregón,
Ciudad de México, CDMX

support line:
+52 55 6283 1628
Monday to Friday
9 a.m. – 6 p.m. (EST)


Beneluxpark 21
8500 Kortrijk

support line:
+32 56 36 88 77
Monday to Friday
9 a.m. – 5 p.m (CET)

Hong Kong

Suite 2607-2610, 26/F, Prosperity Center, 25 Chong Yip Street, Kwun Tong
Hong Kong
support line:
+65 9088 0046
Monday to Friday
9 a.m – 5 p.m (HKT)


P.O. Box 2183
Taylors Lakes, Victoria, 3038

support line:
+61 1800 246 466
Monday to Friday
9:00 a.m. – 6 p.m. (HKT)


4275 Kellway Cir. Suite 162

Addison, TX 75001

United States

support line:

+1 866 469 80 36