KORTRIJK, Belgium (July 13, 2023) – Cinionic, the leader in laser cinema, announces a new preferred partnership designation by Cineplex Deutschland, Germany’s largest exhibitor, through 2026. As part of the deal, Cinionic will drive the technology renewal for the circuit, bringing Laser Projection by Cinionic to over 100 screens over the next three years.
Cineplex joins leading exhibitors from around the world that are turning to laser to deliver moviegoers elevated cinema experiences that will keep them coming back week after week. Leveraging Cinionic’s award-winning Barco Series 4 laser projection range for the project, Cineplex will also enjoy increased operational efficiency, decreased costs, and a lower carbon footprint – all hallmarks of the next-generation technology.
“We are delighted to have Cinionic/Barco as a partner who not only understands the individual needs of the Cineplex shareholder, but also contributes to providing our customers with the best possible cinema experience with a particularly innovative and future-oriented product,” says Kim Ludolf Koch, Managing Director, Cineplex Deutschland GmbH & Co. KG.
For Cineplex audiences, today’s announcement will bring exceptional, laser-powered cinema to screens throughout Germany. Laser Projection by Cinionic is known for brilliant, high-quality onscreen presentation that stays consistent over time. The next-generation Series 4 laser family delivers bright, high-contrast images with a wide color gamut for a movie experience that can only be found inside a theater.
“Today’s moviegoers have high expectations for cinemas,” says Wim Buyens, CEO, Cinionic. “Great content is important, but not enough on its own. Audiences expect to be ‘wow’d’ when they go to the movies. They want to feel good about how they spend their money, that they’re supporting something positive for the planet. With the move to laser projection, Cineplex guests will enjoy high-quality cinema that is sustainable – economically and environmentally.”
The global footprint for Laser Projection by Cinionic continues to grow as more theaters look to offer elevated experiences that are more sustainable for operations and the environment. The company recently celebrated its five-year anniversary with over 35,000 laser solutions deployed worldwide.
Cinionic, a Barco company, was founded in 2018 with a commitment to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more.
Cinionic has offices in Belgium, United States, Mexico, Australia, and Hong Kong.
About The Cineplex Group
The Cineplex Group is an association of economically independent, medium-sized cinema companies in Germany that act jointly in all important business areas.
It was founded in 1997 with the aim of joint purchasing and marketing. The operators are mainly entrepreneurs who have been running the cinemas in their respective locations for decades. The oldest of our traditional houses is well over 100 years old, and numerous family businesses are in their third and fourth generations. The vast majority of the cinemas are located in ultra-modern new buildings that leave nothing to be desired in terms of technology and comfort.
Visit: www.cineplex.de for more information.