Major Cineplex teams with Cinionic for upgrade to laser projection
Leveraging Cinionic’s Laser Light Upgrades to elevate cinema experience in Thailand and reduce carbon footprint of theaters
KORTRIJK, Belgium (May 18, 2023) – Cinionic, the leader in laser cinema, and Major Cineplex, the largest exhibitor in Thailand, announce a new initiative to bring Laser Projection by Cinionic to over 200 screens in Thailand and Cambodia. The project leverages Cinionic’s innovative Laser Light Upgrade solution to bring elevated movie presentation to audiences, while reducing the energy consumption and carbon footprint of Major Cineplex’s theaters.
The deal marks the latest evolution in a decade-long partnership between Major Cineplex and Cinionic, through founder Barco. With Laser Light Upgrades, Major Cineplex is extending the lifetime of its legacy Barco projection fleet through the addition of new laser technology to deliver the brilliant movie presentation that today’s audiences seek. It’s a sustainable solution to theater operations and will mean greener, upgraded experience for moviegoers in Thailand.
“What we try to do is to create the best cinematic experience for our customers with crisp, realistic, bright images,” says Vicha Poolvaraluk, CEO, Major Cineplex. “We’re implementing the Green Cinema concept for sustainability of environmental protection by saving energy and reducing the use of consumables at the same time. Installing Cinionic’s laser projection system can answer both of our questions. I believe that customers will have a better movie experience and create a new standard for cinema. This enhanced experience will play a part in attracting audiences back to the cinema by providing an experience that they cannot find at home.”
The footprint for Laser Projection by Cinionic is growing rapidly as theaters look for new ways to deliver unparalleled cinema experiences. Laser delivers bright, high-quality images with vibrant colors and crisp, clear pictures onscreen. Laser Light Upgrades are the fastest, most sustainable way to laser, with retrofit installs completed in less than a day. All laser solutions from Cinionic offer reduced energy consumption and elimination of consumables for a more environmentally friendly cinema business.
“Exhibitors like Major Cineplex are responding to the expectations from audiences for better, brighter movie presentation,” says Wim Buyens, CEO, Cinionic. “By moving to Laser Projection by Cinionic, Major Cineplex joins theaters around the world in setting a new standard for cinema that will continue to ‘wow’ moviegoers for years to come. We are proud to continue our partnership with them and support their work in delivering a more efficient, sustainable future for entertainment in Thailand.”
The Major Cineplex laser renewal project is currently underway and expected to be completed later this year.
Cinionic, a Barco company, was founded in 2018 with a commitment to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more.
Cinionic has offices in Belgium, United States, Mexico, Australia, and Hong Kong.
Visit www.cinionic.com and follow us on Twitter, LinkedIn, Facebook or YouTube for more information.
About Major Cineplex Group
Major Cineplex Group Plc. (MAJOR) is Thailand’s Best Entertainment Lifestyle Company with core business in cinema, bowling, karaoke, ice skating rink, advertising media, retails space, film distribution and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002.
The “Cineplex” concept was first introduced to the Thais in 1995 when Mr.Vicha Poolvaraluk, the founder of MAJOR, built the first-of-its-kind Standalone “Cineplex” in Pinklao area of Bangkok. Currently MAJOR commands approximately 70% market share of the Thai cinema industry’s admissions revenue. MAJOR has always been the first who invented and imported the newest world class technologies into the country. Total of 181 branches, 846 screens : Bangkok&Up-Country 172 branches 800 screens, International 9 branches, 46 screens.