Kortrijk – October 27, 2020 – Cinionic partner Muvi celebrates the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theater in the Mall of Dhahran. The site is the tenth for Muvi in 14 months since debuting their first location, having entered the market in 2019 as the KSA’s first homegrown theater chain. Equipped with the latest 4K Laser projection by Cinionic in every theater, Muvi has quickly grown to be one of the largest circuits in the region.
To ensure the highest quality presentation, Muvi chose 4K projectors, including Barco Series 4, for the new theater. The latest Muvi multiplex at the Mall of Dhahran is home to 18 screens with 2,368 seats, making it one of the biggest theaters in the country. The luxury location features upscale interior design and multiple premium auditoriums. Thanks to the 4K presentation provided by Laser projection by Cinionic, guests to the theater will also enjoy an enhanced visual experience, with brighter, higher quality images for years to come.
”muvi Cinemas in its latest offering aims to fully immerse movie patrons in the magic of cinema through best-in-class theatrical technologies and seamless digital experience” said Adon Quinn, COO, muvi Cinemas. “Cinionic was definitely a main pillar in our growth and will be for our expansion plan, as with their professionalism and dedication they have been able to accommodate our requirements and fulfill them.”
“Cinema is growing rapidly in the Saudi market,” said Wim Buyens, CEO, Cinionic. “Audiences there have demonstrated a clear passion for the theatrical experience. With Cinionic’s industry-leading and state-of-the-art Laser solution portfolio, Muvi continues to deliver the exceptional entertainment opportunities moviegoers are looking for today and tomorrow.”
Since lifting a 30-year ban on cinema in 2018, Saudi Arabia has enjoyed historic success paired with rapid growth in the industry. This summer, the market reached a new milestone when Christopher Nolan’s Tenet debuted to a record-breaking opening weekend for the Saudi box office.
About muvi Cinemas
muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by Muvi Cinemas LLC. Muvi has an aggressive expansion plan to launch 500 screens in over 10 cities by 2025, offering customers a vast range of unique experiences. On 10 August 2019, muvi Cinemas opened its first location in Mall of Arabia, Jeddah.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 90,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.