SACRAMENTO – September 14, 2021 – CMX Cinemas has selected Cinionic, the Barco, CGS, and ALPD joint venture, to power its flagship Dolphin 19 location in Miami, Florida, with its Laser Light Upgrade projection solution. CMX, which shares ownership with eighth largest global cinema circuit Cinemex, is a leading US exhibitor with over 350 screens. As part of the CMX Dolphin 19 revitalization, Cinionic will outfit all of the theater’s legacy Barco digital projectors with Laser Light Upgrades, allowing CMX to enjoy all of the benefits of laser light source technology from the leader in laser cinema solutions. The laser presentation upgrades at CMX Dolphin 19 are expected to complete in September 2021.
“Our goal at CMX Cinemas is to provide the ultimate movie-going experience for our guests,” says Javier Ezquerro, COO, CMX Cinemas. “We are excited to introduce the unmatched image and definition that only laser can provide; paired with our warm hospitality, we are confident our guests at CMX Cinemas Dolphin 19 will be amazed. We are honored to work with industry-leading professionals such as Cinionic and ES&T.”
The elevated projection is part of a larger renovation for the theater, including new recliner seating, a VIP bar, and other premium amenities. With Laser Projection by Cinionic installed throughout, CMX ensures that Miami moviegoers will also enjoy exceptional movie presentation resulting from bright, clear pictures onscreen.
“Upgrading Series 2 projectors is a fast, efficient, energy-saving, and cost-effective path to laser without compromising picture quality,” said Wim Buyens, CEO, Cinionic. “Laser upgrades help expedite the ongoing global transition to laser, while extending existing projector lifetime. We are proud to add Laser Projection by Cinionic as the new visual standard for CMX Cinemas as they continue to deliver elevated and differentiated moviegoing for audiences.”
“Entertainment Supply & Technologies is proud to supply and install Cinionic’s Laser Light Upgrades for CMX Cinemas,” says Scott McCallum, VP of Technology Sales, ES&T. “The upgrade enables us to transform the existing Barco xenon Series II projectors at CMX to the latest laser cinema technology.”
Cinionic is proud to welcome audiences back to cinemas with innovative services and solutions to support theaters of all sizes. As a dedicated cinema company with an all-laser portfolio and a laser solution for every screen, Cinionic enables elevated entertainment experiences for the moviegoers of tomorrow, today.
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
CMX Cinemas opened its doors in April 2017 at Brickell City Centre, Miami, FL, offering new features to give guests an innovative and VIP movie-going experience. CMX provides state-of-the art technology that can be enjoyed through different types of experiences: CMX CinéBistro, the luxury dine-in and in-seat service; CMX Market Cinema, the gourmet grab-and-go movie experience and CMX Premium, the upgraded traditional theater with classic concessions. It also features the trendy and exclusive CMX Stone Sports Bar at selected theaters, making CMX the preferred entertainment destination.
CMX Cinemas has grown exponentially during the past year, opening new theaters across the country as well as acquiring other movie theater chains, the most successful being the recent acquisition of Cobb Theaters and CinéBistro. These acquisitions have made CMX one of the largest movie theater chains in the country with 33 locations, 358 screens and over 2,000 employees.
About Entertainment Supply & Technologies (ES&T)
ES&T is a privately held international company that is a continuation of a cinema design and supply organization founded in 1926. Specializing in turnkey FF&E (fixtures, furnishings and equipment) for traditional cinema, dine-in and drive-in theater venues. ES&T supplies and installs laser projection, digital sound equipment, foodservice equipment and casework design, front-end screen systems, wall draperies, acoustical sound panels, custom recliners and luxury seating, and all related interior and exterior material finishes. The firm is a manufacturer and installer of premium format front-end screen systems, including IMAX. To read more about Team ES&T and their services, click here.