Miraj Cinemas has big dreams. “In 5 years, we want to become the 3rd-largest multiplex chain in India,” says Amit Sharma, managing director at Miraj Cinemas. “Now, we are in 5th position with a total of 38 multiplexes, over 100 screens and seating for about 25,000 moviegoers.”
A touch of Barco
Amit Sharma doesn’t have to think long when asked about his secret ingredient: “A decisive factor in our value proposition is undoubtedly Barco’s cinema technology. About 85% of our projectors are Barco-made and with the Barco Flagship Laser cinema projector we have the world’s best technology at our disposal. It’s simply not possible to take your customers’ viewing experience to the next level without this laser innovation.”
More than just a partner
“As a Barco joint venture, Cinionic not only delivers state-of-the-art technology, but also commits to superb after-sales service,” says Amit Sharma. “Over the years, we have established a personal and emotional relationship. This is one of the reasons why we have just extended our partnership, including a deal for 60 more Barco projectors. We look forward to paving the way for wow experiences across India together.”
Indian moviegoers are in for a treat. Watch the video below to find out what Miraj Cinemas and Cinionic have in store for them.