Cinionic and Qube Upgrade South Asian Cinema Experience

Bringing 300 Laser Light Upgrades to cinemas across India, Bangladesh, Nepal, and Sri Lanka

April 8, 2021 | 4 minute read
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Kortrijk, Belgium – April 8, 2021 Cinionic, the Barco, CGS, and ALPD cinema joint venture, and Indian digital cinema company Qube have announced a multi-year partnership to install 300 Laser Light Upgrade Kits to exhibitors throughout Southern Asia. Qube is India’s preeminent digital cinema technology and solutions provider, supporting thousands of screens. The deal gives theaters across the region a fast and economical upgrade path to laser projection for Barco Series 2 from the world leader in laser cinema solutions, Cinionic. 

Under the agreement, theaters throughout India, Bangladesh, Nepal, and Sri Lanka will receive worry-free deployment of Cinionic’s industry leading RGB+ laser light source projection, backed by a warranty and dedicated support network. The unique technology enables fast and affordable theater technology optimization, a win for both cinema operators and patrons.

Laser Light Upgrade (LLU) Kits from Cinionic enable theaters to transform their existing Barco xenon Series 2 projectors to the latest laser cinema technology. The shift from a traditional lamp light source to a laser light source also reduces energy costs for theaters, ensures a crystal clear picture, consistent cinematic presentation, and extends the lifetime of existing projector investments. 

“Cinionic is committed to a laser solution for every screen,” said Cinionic CEO Wim Buyens. “As the renewal wave continues, laser projection delivers a future-proof solution that allows exhibitors to exceed moviegoer expectations when they return. With Laser Upgrade Kits, we’re making the transformation to laser projection quick and cost-effective, prolonging the life-time of their investment. Together with Qube, we’re supporting the industry as it prepares for the next-generation of moviegoing.” 

Today’s announcement comes after over 10 years of partnership between the two cinema companies. For Qube, Cinionic’s leading portfolio of laser cinema solutions set the company apart from the rest of the industry. 

Harsh Rohatgi, CEO of Qube Cinema, added, “Over the last decade of working together, we have been consistently amazed at the technology and services for cinemas worldwide offered by Cinionic and its founding partners. The Laser Light Upgrade solution allows exhibitors an easy and commercially viable path to a laser light source, which enhances the viewer experience significantly. We are excited to continue supporting our theater partners with an opportunity to extend the lifetime of their equipment while bringing the best possible experience to cinema-goers.” 

The LLU solution is the fastest way to laser, and the upgrade can take less than a day to complete. With Laser Light Upgrades from Cinionic, theaters to enjoy all the benefits of laser projection and extend the lifetime of existing digital projection infrastructure. Laser projection produces brighter, higher-quality images with a decreased environmental impact and financial investment for cinemas. 

Today, Cinionic illuminates more than 90,000 screens around the world. With the largest portfolio of laser cinema solutions, Cinionic is dedicated to providing a laser solution for every screen. 

Click here to learn more about Laser Light Upgrade kits through Cinionic.

About Cinionic

Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.    

With more than 90,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.    

Cinionic has offices in Belgium, the United States, Hong Kong, and Mexico.  

Visit www.cinionic.com and follow us on  Twitter,  LinkedInFacebook, or YouTube for more information. 

About Qube Cinema

Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions.

Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.

Qube’s products are used in every step of the filmmaking and exhibition process.

Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.

Qube’s service offerings are constantly evolving to cater to the needs of the global cinema business.

Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).