Kortrijk, Belgium – October 17 , 2022 – Cinionic, the leader in laser-powered cinema solutions, and Cinépolis, Mexico’s largest cinema company, announce their strategic initiative to move 2,600 screens to laser projection. The deal brings Laser Projection by Cinionic to a significant portion of the global chain’s nearly 6,700 screens, delivering efficiency and up to 70% energy savings for Cinepolis and an elevated viewing experience for their audiences.
“We are very happy to share that Cinépolis is once again taking a step forward in projection technology while improving the immersive experience of watching a film on the big screen by installing laser projection from Cinionic in the most well-attended cinemas in Mexico,” states Miguel Mier, COO, Cinépolis.
The ambitious project brings laser to more of Cinépolis’ top locations following a rapid rollout to 1,300 screens with Cinionic earlier in 2022. The rollout, expected to continue later this year, will result in laser on more than 2,600 screens delivering an enhanced and laser-powered big-screen experience for millions of moviegoers for many years to come. With laser, audiences can expect brighter, sharper, and more vivid images in every presentation.
“We are on a mission to give every moviegoer the best experience with laser, and today we celebrate another milestone on this journey with Cinépolis,” added Wim Buyens, CEO of Cinionic. “After more than a decade of close collaboration and innovation with Cinépolis, we are grateful for the shared passion and commitment that has led to this monumental achievement. It’s a testament to what’s possible when we come together as trusted partners to find the right business and laser solution for every screen.”
Cinionic and Cinépolis have a long history of delivering cinematic experiences together and were industry pioneers when laser first launched in 2014. Today’s milestone was made possible thanks to the trusted relationship between the companies and Cinionic’s global laser leadership, offering two ways for exhibitors to move from Xenon lamps to laser illumination. Cinépolis’ locations join over 30,000 Cinionic laser-powered screens worldwide.
Cinionic’s Latin America team is overseeing the extensive project, upgrading the cinema experience for moviegoers throughout Mexico with Cinionic’s laser solutions. Now with laser projection from Cinionic, audiences at Cinépolis will enjoy enhanced image quality with consistently bright, clear on-screen images. For the exhibitor, the move to laser brings operational efficiency, lower energy consumption, and a reduced environmental footprint.
Founded in 2018 as the Barco cinema joint-venture, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.
Cinépolis®️ is a Mexican company that celebrated its 50th anniversary in 2021 and remains the leader of the film and entertainment industry in Mexico and Latin America: it’s the world’s 3rd largest movie theatre circuit; the 2nd largest in terms of attendance; the biggest in terms of attendance per-auditorium, and the most important outside the United States. Also, Cinépolis is the world’s largest luxury cinemas exhibitor and with the largest number of laser projectors in the industry.
With 870 cinemas in total across 19 countries worldwide, Cinépolis®️ operates 6,705 digital screens. Also, employs a global workforce of more than 31,400 people. Cinépolis®️ is a pioneer in LATAM introducing innovative concepts to the exhibition industry, such as the ﬁrst multiplexes (Multicinemas®️), the ﬁrst concept of luxury cinemas (Cinépolis VIP®️), Cinépolis IMAX®️, and 4DX®️. Also, Cinépolis®️ has developed its own concepts such as Cinépolis Sala Junior®️ and Macro XE®️. For more information, please visit: www.cinepolis.com.