2016 was a breakthrough year for European cinema. With the opening of the first European all-laser multiplex in Breda (the Netherlands), Kinepolis Group hit a “sweet spot” for moviegoers looking for the ultimate movie experience. “Visitor numbers have exceeded our expectations”, says Vicky Vekemans, theater manager of Kinepolis Breda. “People come from far away to enjoy our full-laser projections and we also attract newly-intrigued visitors from within the city. Other benefits include up to 30% lower energy costs and, obviously, the best possible projection system. It’s fantastic.”
The secret to that success? One Barco Flagship Laser and nine Barco Smart Laser projectors to cover all ten screens at Kinepolis Breda. European market leader Kinepolis Group meanwhile exported the concept to France and Spain. The total of 100%-powered-by-Barco all-laser cinemas in Europe now stands at 6, but that’s just the tip of the iceberg. Since June 2018, Cinionic and Kinepolis Group agreed on equipping up to 300 existing and new theaters with state-of-the-art Barco laser projectors by the end of 2021.
Kinepolis Breda pioneered with an all-laser cinema in 2016. Watch the video below to find out how theater exhibitors can benefit from Cinionic’s expertise.