#laserlover of the week
We’re spreading the laser love this summer as we celebrate some of our latest customers who’ve embraced Barco laser projection to take their cinema experiences to the next level.
This week we flash back to the opening of Malaysia’s first all-laser complex, located in The Starling Mall in Damansara Uptown. This installation marked the start of MBO Cinemas’ ambitious plan to expand its footprint in Malaysia, rapidly adding 10 new locations and refurbishing some of the existing 27 locations, over the next two years with Barco projectors. With more than 213 screens in 10 out of 14 Malaysian states, MBO has built a successful business model serving second-tier cities with quality complexes.
The new MBO The Starling Mall features an ultra-bright Barco Flagship Laser projector for the ultimate visual experience in the industry as well as nine Barco Smart Laser projectors. This frees MBO from all lamp-related costs and hassle, provides significant cost advantages and offers unprecedented peace of mind.
Investing in the future MBO is focused on investing in the future by creating an exceptional experience for cinema-goers. MBO in The Starling Mall is equipped for special features such as Kecil, a dedicated auditorium for kids and their families’ a 20-meter Big Screen; Premier and MX4D seating; and Cafecito, an experiential café.
“Currently the best cinema in Malaysia”
In addition to these state-of-the-art offerings, MBO created the ‘Starclub’, the first loyalty program to be run by a Malaysian cinema chain with 1.6M members. “The experience is not just what you see on the screen,” says Lim Eng Hee, CEO of MBO Cinemas. “It starts the moment you walk into the lobby. We’re the first to cater to families with young children. We’ve also differentiated with the seats and a loyalty club. I’d not be wrong in saying this is currently the best cinema in Malaysia.”
The focus on laser
MBO is very clear about how they see the role of laser projection at their theaters, “The adoption of laser into the projection process is going to be the future – it’s the only future,” Mr. Lim insists. In the context of offering better quality and enjoying improved cost efficiency, the choice to go all-laser with Barco made a lot of sense.
Read the full story published December 5, 2017.